Family-owned in Kearny Mesa since 1999

San Diego fulfillment for products that need more than pick and pack

Device provisioning, serialization, kitting, and DTC, B2B and retail fulfillment from one San Diego facility. You get a team you can call and a warehouse you can visit.

Software provisioning & serialization
Complex kitting & assembly
DTC, B2B & retail compliance
Real people, no ticket queue

Prefer to talk? Call 858-560-7800

WSA Distributing facility at 7222 Opportunity Rd, Kearny Mesa, San Diego
7222 Opportunity Rd, Kearny MesaDrop off inventory or visit the floor
Plan a visit →

Get a quote built around your products

Tell us what you ship and how. A real person replies, usually within 24 hours.

Integrates with your existing platforms, plus 15+ more

Shopify
Amazon
Walmart
NetSuite
ShipStation
EDI / FTP

San Diego's pick and pack fulfillment center — and a whole lot more

WSA offers unique value-added services not commonly found at basic fulfillment providers.

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Order Fulfillment

DTC, B2B, and retail fulfillment in San Diego — orders fulfilled to your exact specs and shipped on your carrier account or WSA-negotiated rates you access directly.

Learn more about San Diego 3PL →
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Kitting & Assembly — San Diego

Complex multi-component kitting, dynamic bundling, heat-seal clamshell retail packaging, and custom shipper boxes.

Learn more about kitting & assembly →
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Serialization

Full product serialization with complex dynamic labeling — ideal for electronics, regulated products, and retail compliance.

Learn more about serialization →
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Software Provisioning

Device configuration, software flashing, and firmware provisioning — a specialized capability unique to WSA's tech background.

Learn more about software provisioning →
🖨️

Pad Printing

In-house product pad printing for branded packaging and customization without third-party delays.

♻️

Device Refurbishing

Full device refurbishing, repair, and return processing — restoring products to sellable condition at scale.

Learn more about device refurbishing →

All value-added services

Product serialization
Complex dynamic labeling
Software provisioning & device flashing
Heat seal clamshell retail packaging
Product pad printing
Device refurbishing & repair
Custom shipper boxes
Complex kitting and assembly
Retail compliance & FBA prep
Will-call pickup (San Diego local)
Amazon FBA Prep Services

Amazon FBA prep San Diego — done right

WSA handles every Amazon FBA requirement so your inventory arrives inspection-ready, compliant, and on time — every shipment.

See full Amazon FBA prep details →

1

Receive & inspect

Every unit counted, checked for damage, and logged into your portal before prep begins.

2

Label to spec

FNSKU barcodes applied to every unit — correctly sized, properly placed, scannable.

3

Poly-bag & package

Suffocation labels, poly-bagging, and bubble wrap — all to Amazon's current standards.

4

Carton & shipment

Shipments built in Seller Central, cartons configured, carton labels generated.

5

Ship to Amazon FCs

Freight booked and shipped to assigned fulfillment centers — portal tracking throughout.

What WSA handles for FBA

From labeling to poly-bagging to carton configuration — we get it right the first time so you avoid costly rejections.

Amazon FBA
Full FBA compliance services
We handle all of it — so your shipments never get rejected
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FNSKU labeling

Barcode labels applied per Amazon's placement and size requirements on every unit.

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Poly-bagging

Clear poly-bags with suffocation warnings for loose, soft, or multi-piece items.

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Bubble wrapping

Fragile products wrapped to Amazon's drop-test standards — no damage on arrival.

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Sets & multipacks

Multi-unit sets assembled, labeled "Sold as Set," and prepped as single SKUs.

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Carton labeling

Box content labels, shipment ID labels, and carrier labels — all Amazon-compliant.

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Expiration dating

Date stickers applied in the required format for grocery, health, and beauty products.

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Overbox & bundles

Multi-product bundles kitted with custom overboxing and bundle FNSKU labeling.

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Returns processing

Amazon returns received, inspected, refurbished, and restocked or FBA-resent.

⚠️ Amazon's requirements change frequently. WSA stays current so your shipments never get rejected for out-of-date prep.

Why sellers choose WSA for FBA

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We know Amazon's rules
Our team stays current with FBA guidelines — your shipments don't get rejected at the FC.
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One inventory pool for FBA + DTC
Run Shopify and Amazon from the same WSA inventory — no double-stocking required.
27
Years retail compliance
0
Compliance chargebacks
24hr
Quote turnaround

Ready to simplify your FBA prep?

Get a custom quote — no chatbots, real people.
Get FBA Quote →

Full visibility. Zero guessing.

Your WSA client portal gives you and your entire team 24/7 access to real-time inventory, orders, returns, and custom reports. No emails required.

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Live inventory & order tracking

Monitor every SKU, order, and shipment in real time — from receiving to delivery.

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Automated alerts

Set notifications for low inventory, receiving, returns, and shipment events — per user.

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Unlimited users, no per-seat fees

Add your entire team at no extra cost. Different alerts can go to different people.

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Custom reports & data exports

Pull order history, inventory counts, returns, and more — on demand.

Log in to portal →
WSA Client Portal
Total inventory units14,280
Orders shipped today84
Active returns7
Last receiving event2 hrs ago
⚠ SKU-024 below reorder threshold — 48 units remaining

Built for your industry

WSA has deep experience across diverse product types — from consumer electronics to health and wellness.

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Consumer Electronics

Device provisioning, serialization, retail packaging, and software flashing at scale.

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Health & Wellness

DTC subscription boxes, kitting, and compliance-ready fulfillment for wellness brands.

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Automotive Tech

OEM-compliant labeling, kitting, and logistics for fleet and automotive technology providers.

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Home Goods & Retail

Retail-ready packaging, big-box compliance, and multi-channel distribution.

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Ecommerce Brands

Shopify, Amazon, and marketplace fulfillment — fully integrated with your storefront.

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B2B & Enterprise

Palletized B2B shipments, EDI compliance, and enterprise-grade SLA management.

How WSA works

From receiving your first shipment to shipping your first order — we make it simple.

1

Ship us your inventory

We receive, inspect, and check in your products with full visibility — every unit accounted for.

2

We integrate with your stack

Shopify, Amazon, WooCommerce, NetSuite, SAP and 15+ other platforms — seamlessly connected.

3

Orders ship fast & accurately

We fulfill to your exact specs and partner requirements, rate-shopping carriers on your shipping account.

4

You stay in control

Access your orders, inventory, and returns through your dedicated WSA client portal.

Returns don't have to be a headache

WSA manages your returns end-to-end. We receive, inspect, refurbish, repackage, or dispose of returned items based on your rules — keeping inventory counts accurate and up to date.

Whether it's a consumer return, retailer chargeback, B2B recall, or a refurbishing program — we've handled it. Our team's background in device repair means we can restore products to sellable condition that other 3PLs would simply discard.

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Receive & Inspect

Every returned unit logged, inspected, and graded against your criteria on arrival.

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Refurbish & Repair

Full device refurbishing, cleaning, and repair to restore products to sellable condition.

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Repackage & Restock

Repackage to your spec and return to sellable inventory — or process for disposal.

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Inventory Updates

Your inventory counts stay accurate. Every return is reflected in your portal once processed.

Learn more about returns & reverse logistics →

How WSA runs operations for real brands

Three San Diego and U.S. companies, three very different operations, one facility.

What our clients say

Trusted by brands across consumer electronics, wellness, automotive tech, and more.

★★★★★
"Best in class turnkey fulfillment operation that I have used in my 40 years of business. WSA takes the crown."
David Perez, Hydrate Spa
David Perez
Hydrate Spa
★★★★★
"Hands down, one of the best fulfillment centers we've ever worked with! Professional, organized, great communication and problem solving skills."
TNT, SoundOff
TNT
SoundOff
★★★★★
"WSA has been a huge support in growing our startup. Always very responsive with quick turnarounds and very flexible with special projects."
Rob Church, Edge Theory Labs
Rob Church
Edge Theory Labs
★★★★★
"We've been customers for over 5 years and couldn't be happier with the service and support from the WSA team."
Nick Califf, Infillion
Nick Califf
Infillion
★★★★★
"The OEMs have very specific labeling, kitting and shipping requirements that were becoming onerous to manage in-house. WSA handles it perfectly."
Sree Duggineni, Telogis
Sree Duggineni
Telogis
★★★★★
"We have had an excellent experience with WSA — top notch group! They treat your business like their own."
Shane Wilder, Vibes Modular
Shane Wilder
Vibes Modular

Built from the inside out

WSA Distributing was built from the inside out. Founded in 1999, with 27 years in device logistics, software provisioning, and supply chain operations for wireless carriers, we didn't start as a generic warehouse — we started as experts.

In 2017 we expanded into third-party logistics, extending that deep operational expertise to brands across dozens of industries. We're family-owned, San Diego-based, and obsessively focused on getting your orders right.

No chatbots. No support tickets. Just a team that knows your business and treats it like their own.

Read our story and plan a visit →

27
Years in logistics & supply chain
1999
Year WSA was founded
15+
Platform integrations
San Diego
Kearny Mesa, San Diego, CA
WSA device programming and serialization workstations
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Personal attention

We don't have thousands of clients. You become part of our team and get the attention you deserve — not a ticket number.

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Specialized capabilities

Software provisioning, device refurbishing, serialization — services larger 3PLs can't or won't offer.

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Local San Diego advantage

Drop off inventory, schedule will-call pickups, or visit us in person — we're on Opportunity Rd in Kearny Mesa. Learn more about our San Diego 3PL services →

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Custom solutions

We build around your needs, not the other way around. Every client gets a solution that fits.

🌱 Our sustainability approach: We right-size packaging, support custom reusable packaging, and are always looking for ways to reduce waste for our clients and our community.

See inside our facility

A real look at the WSA warehouse — where your orders are received, kitted, provisioned, and shipped every day.

WSA fulfillment floor team in action
Fulfillment floor — team in action
WSA device programming and serialization workstations
Device programming & serialization workstations
WSA high-density pallet racking and storage
High-density pallet racking & storage
WSA provisioning workbenches and high-bay shelving
Provisioning workbenches & high-bay shelving

FAQs

We are located in Kearny Mesa at 7222 Opportunity Rd, San Diego, CA 92111 — right off the 805 and 163. Local clients are welcome to drop off inventory, schedule will-call pickups, or meet with our team in person (24-hour notice appreciated).

We don't have thousands of clients, we're not publicly traded, and we don't have robots. You become part of our team and get the attention you deserve. We offer complex kitting, product assembly, software flashing, return refurbishing, serialization, pad printing and more. Larger providers are rigid and focus on basic pick & pack — we're built for complexity.

Yes. We manage returns end-to-end — receiving, inspecting, refurbishing, repackaging, or disposing of returned items based on your rules. Our team's background in device repair means we can restore products to sellable condition that other 3PLs would discard. Inventory counts are updated once each return is processed.

Most clients are onboarded and shipping within 1–2 weeks, depending on integration complexity and volume. Simple Shopify connections can be live in days. We'll scope your setup during the quote process.

Yes. Our team has worked with many retailers and can follow any provided compliance guideline — including FBA prep, retailer-specific labeling, EDI requirements, and big-box compliance.

Yes! We become your virtual warehouse and give you and your entire team access with no per-user fee. You can see all your orders, returns, inventory, run reports, and set custom alerts — anytime, from anywhere.

You can use your own carrier account, or sign up for WSA's preferred carrier rates, which are discounts WSA has negotiated that you access directly on your own account. Our system rate-shops across carriers on every shipment, and you get full visibility on shipping costs.

Yes. You can send us your own custom packaging or we can help source it. We don't charge extra to use your own packaging. We also offer pad printing for on-product customization.

WSA Distributing is a family-owned 3PL in San Diego serving both DTC ecommerce and B2B wholesale brands since 1999. Unlike large, automated fulfillment networks, WSA offers named-account access and handles complex services — serialization, software provisioning, and device refurbishing — that most standard pick-and-pack 3PLs don't provide.

WSA specializes in fulfillment for electronics and connected-hardware brands, combining standard pick-and-pack with software provisioning, firmware flashing, and product serialization — services most general 3PLs outsource or don't offer at all.

Yes. WSA fulfills for a range of consumer brands including apparel, wellness and supplement companies, and specialty retail products — handling kitting, subscription box assembly, and retail-ready packaging alongside standard order fulfillment.

WSA has experience fulfilling for specialty verticals including medical training equipment, life sciences products, and regulated hardware. Contact us to discuss your specific compliance and labeling requirements — we scope every specialty fulfillment program individually.

Get a free quote

Tell us about your business and we'll get back to you quickly — no chatbots, no long waits.

Call 858-560-7800 Get a Quote