San Diego's Trusted 3PL Since 1999

San Diego's
Strategic Fulfillment Partner

WSA goes beyond pick, pack, and ship. We're the operational backbone behind your brand — handling complex fulfillment, kitting, serialization, and more so you can focus on growth.

DTC, B2B & retail fulfillment
Complex kitting & serialization
Real-time inventory visibility
Scalable as your orders grow
No robots, no tickets — real people
Orders This Month
8,747 ↑ 18%
Order Accuracy
99.9%
Active SKUs184
Orders in Queue12 ready
Returns Received3 today
Inventory AlertSKU-024 low
Carrier RateUSPS Priority

Integrates with your existing platforms

Shopify
Amazon
WooCommerce
eBay
Walmart
TikTok Shop
Etsy
Webflow
BigCommerce
Squarespace
Wix
Wayfair
NetSuite
SAP
ShipStation
Magento
Ecwid
FTP

More than pick, pack & ship

WSA offers unique value-added services not commonly found at basic fulfillment providers.

📦

Order Fulfillment

DTC, B2B, and retail orders fulfilled to your exact specs — with rate-shopped carrier selection across all major carriers.

🔧

Kitting & Assembly

Complex multi-component kitting, dynamic bundling, heat-seal clamshell retail packaging, and custom shipper boxes.

🔢

Serialization

Full product serialization with complex dynamic labeling — ideal for electronics, regulated products, and retail compliance.

💻

Software Provisioning

Device configuration, software flashing, and firmware provisioning — a specialized capability unique to WSA's tech background.

🖨️

Pad Printing

In-house product pad printing for branded packaging and customization without third-party delays.

♻️

Device Refurbishing

Full device refurbishing, repair, and return processing — restoring products to sellable condition at scale.

All value-added services

Product serialization
Complex dynamic labeling
Software provisioning & device flashing
Heat seal clamshell retail packaging
Product pad printing
Device refurbishing & repair
Custom shipper boxes
Complex kitting and assembly
Retail compliance & FBA prep
Will-call pickup (San Diego local)
Amazon FBA Prep Services

Amazon FBA prep — done right

WSA handles every Amazon FBA requirement so your inventory arrives inspection-ready, compliant, and on time — every shipment.

1

Receive & inspect

Every unit counted, checked for damage, and logged into your portal before prep begins.

2

Label to spec

FNSKU barcodes applied to every unit — correctly sized, properly placed, scannable.

3

Poly-bag & package

Suffocation labels, poly-bagging, and bubble wrap — all to Amazon's current standards.

4

Carton & shipment

Shipments built in Seller Central, cartons configured, carton labels generated.

5

Ship to Amazon FCs

Freight booked and shipped to assigned fulfillment centers — portal tracking throughout.

What WSA handles for FBA

From labeling to poly-bagging to carton configuration — we get it right the first time so you avoid costly rejections.

Amazon FBA
Full FBA compliance services
We handle all of it — so your shipments never get rejected
🏷️
FNSKU labeling

Barcode labels applied per Amazon's placement and size requirements on every unit.

🛍️
Poly-bagging

Clear poly-bags with suffocation warnings for loose, soft, or multi-piece items.

📦
Bubble wrapping

Fragile products wrapped to Amazon's drop-test standards — no damage on arrival.

🔠
Sets & multipacks

Multi-unit sets assembled, labeled "Sold as Set," and prepped as single SKUs.

📋
Carton labeling

Box content labels, shipment ID labels, and carrier labels — all Amazon-compliant.

📐
Expiration dating

Date stickers applied in the required format for grocery, health, and beauty products.

🔒
Overbox & bundles

Multi-product bundles kitted with custom overboxing and bundle FNSKU labeling.

🔄
Returns processing

Amazon returns received, inspected, refurbished, and restocked or FBA-resent.

⚠️ Amazon's requirements change frequently. WSA stays current so your shipments never get rejected for out-of-date prep.

Why sellers choose WSA for FBA

📋
We know Amazon's rules
Our team stays current with FBA guidelines — your shipments don't get rejected at the FC.
📦
One inventory pool for FBA + DTC
Run Shopify and Amazon from the same WSA inventory — no double-stocking required.
26+
Years retail compliance
0
Compliance chargebacks
24hr
Quote turnaround

Ready to simplify your FBA prep?

Get a custom quote — no chatbots, real people.
Get FBA Quote →

Full visibility. Zero guessing.

Your WSA client portal gives you and your entire team 24/7 access to real-time inventory, orders, returns, and custom reports. No emails required.

📊

Live inventory & order tracking

Monitor every SKU, order, and shipment in real time — from receiving to delivery.

🔔

Automated alerts

Set notifications for low inventory, receiving, returns, and shipment events — per user.

👥

Unlimited users, no per-seat fees

Add your entire team at no extra cost. Different alerts can go to different people.

📥

Custom reports & data exports

Pull order history, inventory counts, returns, and more — on demand.

Log in to portal →
WSA Client Portal
Total inventory units14,280
Orders shipped today84
Active returns7
Last receiving event2 hrs ago
⚠ SKU-024 below reorder threshold — 48 units remaining

Built for your industry

WSA has deep experience across diverse product types — from consumer electronics to health and wellness.

📱

Consumer Electronics

Device provisioning, serialization, retail packaging, and software flashing at scale.

🌿

Health & Wellness

DTC subscription boxes, kitting, and compliance-ready fulfillment for wellness brands.

🚗

Automotive Tech

OEM-compliant labeling, kitting, and logistics for fleet and automotive technology providers.

🏠

Home Goods & Retail

Retail-ready packaging, big-box compliance, and multi-channel distribution.

🛍️

Ecommerce Brands

Shopify, Amazon, and marketplace fulfillment — fully integrated with your storefront.

🏢

B2B & Enterprise

Palletized B2B shipments, EDI compliance, and enterprise-grade SLA management.

How WSA works

From receiving your first shipment to shipping your first order — we make it simple.

1

Ship us your inventory

We receive, inspect, and check in your products with real-time visibility — every unit accounted for.

2

We integrate with your stack

Shopify, Amazon, WooCommerce, NetSuite, SAP and 15+ other platforms — seamlessly connected.

3

Orders ship fast & accurately

We fulfill to your exact specs and partner requirements, with automatic rate-shopped carrier selection.

4

You stay in control

Access your orders, inventory, and returns 24/7 through your dedicated WSA client portal — no waiting.

Returns don't have to be a headache

WSA manages your returns end-to-end. We receive, inspect, refurbish, repackage, or dispose of returned items based on your rules — keeping inventory counts accurate in real time.

Whether it's a consumer return, retailer chargeback, B2B recall, or a refurbishing program — we've handled it. Our team's background in device repair means we can restore products to sellable condition that other 3PLs would simply discard.

📥

Receive & Inspect

Every returned unit logged, inspected, and graded against your criteria on arrival.

🔄

Refurbish & Repair

Full device refurbishing, cleaning, and repair to restore products to sellable condition.

📦

Repackage & Restock

Repackage to your spec and return to sellable inventory — or process for disposal.

📊

Real-Time Inventory Updates

Your inventory counts stay accurate. Every return reflected in your portal instantly.

How WSA powers Bobster Eyewear

A real-world look at WSA's dual-channel fulfillment, in-warehouse repacking, storage, and labeling for a fellow San Diego brand.

B
Bobster Eyewear
Performance Eyewear · San Diego, CA · bobster.com

Eye-Tech® for any adventure — stored, labeled, and shipped from one San Diego address.

Founded in 1994, Bobster® is the performance eyewear brand of choice for motorcyclists, law enforcement, military, cyclists, and outdoor adventurers. With 81+ active SKUs and distribution across 30+ countries, their logistics needs are anything but simple.

Bobster's product arrives pre-packed from China. WSA receives, stores, and fulfills from our Kearny Mesa warehouse — and when product needs to be repacked or relabeled for specific channels or markets, we handle that in-house before it ships. DTC Shopify orders, B2B wholesale dealer shipments, and returns all flow through one WSA facility.

800+
Active SKUs managed
30+
Countries served
2
Channels: DTC + B2B
Eye-Tech® for any adventure
Since 1994
DTC Fulfillment B2B Wholesale In-Warehouse Repacking Storage Compliance Labeling Returns
DTC channel
Shopify → WSA → Consumer
B2B channel
PO → WSA → Dealer / Distributor
Inbound flow
Pre-packed China → WSA Storage
Returns flow
Consumer → WSA Inspect → Restock
1
Receive & store
Pre-packed product arrives from China. WSA receives, inspects, and checks every unit into dedicated bin locations per SKU.
2
Repack & label
When needed, WSA repacks or relabels in-warehouse — market-specific labels, compliance stickers, or retailer barcodes applied before fulfillment.
3
DTC orders
Shopify orders auto-flow to WSA. Individual units picked and shipped same or next day, tracking synced back to Bobster.com.
4
B2B wholesale
Dealer purchase orders fulfilled to spec — case-packed, palletized, labeled per retailer requirements, shipped globally.
5
Returns
Consumer returns received, inspected, and restocked within 48 hours. Inventory counts updated in real time.

Ready to ship, fast

Pre-packed product is received and put away ready to fulfill. When in-warehouse repacking or relabeling is needed, WSA turns it around on-site — no outside vendors, no delays.

🌍

Global B2B from one location

Dealers across 30+ countries serviced from WSA's single San Diego facility. Retailer-specific labeling, compliance documentation, and LTL/FTL coordination all handled.

📊

One portal for everything

Bobster's entire team monitors DTC orders, wholesale POs, labeling jobs, and returns from one WSA client portal — low-stock alerts per SKU, no per-user fees.

🎯

Zero retailer chargebacks

Every B2B shipment prepared to exact retailer spec — compliance labels, case counts, packing slips, and documentation checked before anything ships.

🏷️

Flexible in-warehouse labeling

Market-specific labels, retailer barcodes, or compliance stickers applied at WSA as needed — no separate labeling vendor, no sending product elsewhere.

🤝

A real team, not a ticket

Two San Diego companies working together. Bobster can drop off inventory, visit the warehouse, and call a real person — not submit a support ticket and wait.

"WSA handles our full operation — DTC, wholesale, in-warehouse labeling, and returns — from one San Diego location. Having a local partner who knows our products and treats our business like their own has been invaluable."
Bobster Eyewear · San Diego, CA · bobster.com

Running a brand like Bobster's?

Tell us about your DTC, B2B, storage, and labeling needs — we'll build a custom solution around your operation.

Get a Free Quote →

How WSA powers Platform Science

Warehousing, real-time inventory management, software provisioning, and custom kit assembly for a San Diego fleet-tech innovator shipping hardware to enterprise fleets nationwide.

PS
Platform Science
Fleet Technology · San Diego, CA · platformscience.com

Connected vehicle hardware — warehoused, provisioned, kitted, and deployed from one San Diego address.

Founded in 2015, Platform Science is a leading connected vehicle platform provider that equips enterprise fleets — including Walmart, Werner Enterprises, and C.R. England — with in-cab tablets and telematics hardware that keep drivers safe, compliant, and productive on the road.

Platform Science's hardware arrives in bulk at WSA's Kearny Mesa facility. WSA manages real-time inventory across all SKUs, provisions each device with the required software, then assembles components into custom kits — complete with branded packaging — ready for deployment directly to fleet operators across the country.

400+
Managed SKUs
B2B
Enterprise fleet deployments
1
WSA facility, end-to-end
Connected Vehicle Platform · Est. 2015
San Diego, CA
Warehousing Real-Time Inventory Software Provisioning Custom Kitting Custom Packaging B2B Fulfillment Storage
Inbound flow
Bulk hardware → WSA Storage
Kitting flow
Provision → Kit → Custom Packaging
Inventory
Real-time tracking, all SKUs
Outbound flow
Kitted units → Enterprise Fleet Operators
1
Receive & store
Bulk hardware and components arrive at WSA. Every unit received, inspected, and logged into dedicated bin locations by SKU.
2
Inventory management
Real-time inventory tracking across all component SKUs — Platform Science's team has full portal visibility, anytime.
3
Software provisioning
WSA flashes and provisions each device with the required Platform Science software before kitting — every unit deployment-ready.
4
Custom kitting
Provisioned devices and components assembled into deployment-ready kits — each built to Platform Science's exact specification.
5
Package & ship
Kitted units packaged in branded packaging and shipped B2B to enterprise fleet operators — ready to unbox and deploy on arrival.
📦

Bulk-to-kit, in-house

Platform Science ships bulk hardware to WSA and receives back finished, deployment-ready kits — no separate kitting vendor, no third-party coordination, no delays.

💾

Software provisioning at WSA

Every device is flashed and provisioned with Platform Science's software before it leaves our facility — arriving at fleet operators fully configured and ready to activate.

📊

Real-time inventory visibility

Every component SKU tracked in real time through WSA's portal. Platform Science's team always knows exactly what's on hand — no surprises, no stock-outs.

🎁

Branded unboxing experience

Custom packaging assembled at WSA means fleet operators receive a polished, brand-consistent kit — ready to deploy out of the box, no assembly required.

🏢

One San Diego facility

Storage, kitting, packaging, and fulfillment all under one roof. Two San Diego tech companies working together — with the advantage of local coordination and real communication.

Fleet-ready, on time

Enterprise fleet deployments run on tight timelines. WSA's kitting accuracy and fulfillment speed ensure Platform Science's hardware arrives on schedule, every time.

🔄

Scales with demand

As Platform Science wins new fleet contracts, WSA scales kitting and storage capacity to match — no renegotiating, no new vendors, just more output from the same trusted team.

Shipping hardware or tech products?

Whether you need warehousing, custom kitting, or branded packaging — we build a solution around your operation.

Get a Free Quote →

How WSA powers Atel USA

A dual-role partnership — WSA serves as Atel's 3PL backbone and authorized distributor, moving wireless and IoT hardware to customers across the United States.

A
Atel USA
Wireless & IoT Hardware Manufacturer · atel-usa.com

One partner for both sides of the operation — 3PL fulfillment and nationwide distribution.

Atel USA is a wireless hardware manufacturer producing 5G routers, fixed wireless access (FWA) devices, mobile broadband hotspots, IoT gateways, dash cams, and CPE devices for the wireless and IoT industries. Their products connect homes, businesses, fleets, and enterprise networks across the country.

WSA plays two distinct roles for Atel: as their 3PL partner — managing warehousing, real-time inventory, software updates, on-site audits, relabeling, and serialization — and as an authorized distributor, actively selling Atel's product line to wireless carriers, IoT integrators, and enterprise customers throughout the USA.

2-in-1
3PL partner + authorized distributor
USA
Nationwide distribution coverage
5G+
Wireless & IoT product portfolio
Wireless & IoT Hardware · atel-usa.com
Manufacturer
3PL Warehousing Real-Time Inventory Software Updates Serialization Relabeling On-Site Audits Authorized Distributor Nationwide Sales
Products distributed
CPE · FWA · Hotspots · IoT
End customers
Wireless & IoT companies, USA
3PL services
Warehouse → Provision → Serialize → Ship
Distribution role
WSA sells Atel product nationwide
1
Receive & store
Atel hardware received at WSA's Kearny Mesa facility, inspected, and checked into organized bin locations by SKU with real-time inventory updates.
2
Software updates
Devices updated with the latest firmware on-site at WSA — every unit ships with current software, no field updates needed by the end customer.
3
Serialize & relabel
Each device serialized and relabeled per customer or channel requirements — carrier compliance, private label, or co-brand specs applied before shipment.
4
On-site audits
WSA conducts on-site inventory audits to keep Atel's records accurate — serial numbers reconciled, stock confirmed, discrepancies resolved in real time.
5
Distribute & sell
As an authorized Atel distributor, WSA actively sells CPE, FWA, hotspots, dash cams, and IoT gateways to wireless and IoT companies across the USA.
🤝

3PL + distributor in one

WSA is both Atel's fulfillment partner and an active sales channel — reducing the number of partners Atel needs to manage while expanding their market reach nationwide.

💾

Software updated before it ships

Every device leaves WSA with current firmware already installed. End customers receive hardware that's ready to activate — no field update required, no support calls.

🔢

Serialization & compliance labeling

Each unit serialized and labeled to exact customer or carrier specs — private label, co-brand, or carrier compliance requirements handled in-house before fulfillment.

📋

On-site inventory audits

WSA conducts physical inventory audits at the warehouse level — serial numbers reconciled, counts verified, and Atel's records kept accurate and audit-ready at all times.

📊

Real-time inventory visibility

Atel's team has 24/7 access to live inventory counts across all SKUs through WSA's portal — low-stock alerts, order history, and full reporting anytime.

🌐

Nationwide sales reach

As an authorized distributor, WSA actively sells Atel's full product line — CPE, FWA routers, hotspots, IoT gateways, and dash cams — to wireless and IoT customers across the United States.

Manufacturing hardware that needs a 3PL and distribution partner?

WSA offers both under one roof — fulfillment, serialization, software updates, and active sales into the wireless and IoT market.

Get a Free Quote →

What our clients say

Trusted by brands across consumer electronics, wellness, automotive tech, and more.

★★★★★
"Best in class turnkey fulfillment operation that I have used in my 40 years of business. WSA takes the crown."
David Perez, Hydrate Spa
David Perez
Hydrate Spa
★★★★★
"Hands down, one of the best fulfillment centers we've ever worked with! Professional, organized, great communication and problem solving skills."
TNT, SoundOff
TNT
SoundOff
★★★★★
"WSA has been a huge support in growing our startup. Always very responsive with quick turnarounds and very flexible with special projects."
Rob Church, Edge Theory Labs
Rob Church
Edge Theory Labs
★★★★★
"We've been customers for over 5 years and couldn't be happier with the service and support from the WSA team."
Nick Califf, Infillion
Nick Califf
Infillion
★★★★★
"The OEMs have very specific labeling, kitting and shipping requirements that were becoming onerous to manage in-house. WSA handles it perfectly."
Sree Duggineni, Telogis
Sree Duggineni
Telogis
★★★★★
"We have had an excellent experience with WSA — top notch group! They treat your business like their own."
Shane Wilder, Vibes Modular
Shane Wilder
Vibes Modular

Built from the inside out

WSA Distributing was built from the inside out. Founded in 1999 with 26+ years in device logistics, software provisioning, and supply chain operations for wireless carriers, we didn't start as a generic warehouse — we started as experts.

In 2017 we expanded into third-party logistics, extending that deep operational expertise to brands across dozens of industries. We're family-owned, San Diego-based, and obsessively focused on getting your orders right.

No chatbots. No support tickets. Just a team that knows your business and treats it like their own.

26+
Years in logistics & supply chain
1999
Year WSA was founded
15+
Platform integrations
San Diego
Kearny Mesa, San Diego, CA
WSA Distributing warehouse exterior 7222 Opportunity Rd San Diego
👁️

Personal attention

We don't have thousands of clients. You become part of our team and get the attention you deserve — not a ticket number.

🔬

Specialized capabilities

Software provisioning, device refurbishing, serialization — services larger 3PLs can't or won't offer.

📍

Local San Diego advantage

Drop off inventory, schedule will-call pickups, or visit us in person — we're on Opportunity Rd in Kearny Mesa.

📐

Custom solutions

We build around your needs, not the other way around. Every client gets a solution that fits.

🌱 Our sustainability approach: We use rate-shopping to optimize shipping routes, support custom reusable packaging, and are always looking for ways to reduce waste for our clients and our community.

See inside our facility

A real look at the WSA warehouse — where your orders are received, kitted, provisioned, and shipped every day.

WSA fulfillment floor team in action
Fulfillment floor — team in action
WSA device programming and serialization workstations
Device programming & serialization workstations
WSA high-density pallet racking and storage
High-density pallet racking & storage
WSA provisioning workbenches and high-bay shelving
Provisioning workbenches & high-bay shelving

FAQs

We are located in Kearny Mesa at 7222 Opportunity Rd, San Diego, CA 92111 — right off the 805 and 163. Local clients are welcome to drop off inventory, schedule will-call pickups, or meet with our team in person (24-hour notice appreciated).

We don't have thousands of clients, we're not publicly traded, and we don't have robots. You become part of our team and get the attention you deserve. We offer complex kitting, product assembly, software flashing, return refurbishing, serialization, pad printing and more. Larger providers are rigid and focus on basic pick & pack — we're built for complexity.

Yes. We manage returns end-to-end — receiving, inspecting, refurbishing, repackaging, or disposing of returned items based on your rules. Our team's background in device repair means we can restore products to sellable condition that other 3PLs would discard. Inventory counts update in real time.

Most clients are onboarded and shipping within 1–2 weeks, depending on integration complexity and volume. Simple Shopify connections can be live in days. We'll scope your setup during the quote process.

Yes. Our team has worked with many retailers and can follow any provided compliance guideline — including FBA prep, retailer-specific labeling, EDI requirements, and big-box compliance.

Yes! We become your virtual warehouse and give you and your entire team access with no per-user fee. You can see all your orders, returns, inventory, run reports, and set custom alerts — anytime, from anywhere.

You can use our account, your account, or a mix of both. Our system automatically rate-shops for the lowest rate between carriers. Either way, you get competitive rates and full visibility on shipping costs.

Yes. You can send us your own custom packaging or we can help source it. We don't charge extra to use your own packaging. We also offer pad printing for on-product customization.

Get a free quote

Tell us about your business and we'll get back to you quickly — no chatbots, no long waits.